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Logos are Handshakes

Logos are Handshakes


Think of your company’s logo as an introductory handshake. A firm bond implies confidence, power and command while a weak grasp expresses insecurity and doubt. Your logo is the cornerstone that forms the foundation for your brand. It anchors your brand throughout all of your marketing applications. A well-crafted logo communicates the spirit of your […]

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Your Logo and Brand Must Dance

Your Logo and Brand Must Dance


A logo is a quick and memorable representation of your company’s overall character. It’s usually the first impression when coming in contact with your business. A successful logo will elicit an emotional response from your customers but the logo is just one component of your brand identity, albeit a key facet. Your brand identity includes […]

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