Logos are Handshakes

Think of your company’s logo as an introductory handshake. A firm bond implies confidence, power and command while a weak grasp expresses insecurity and doubt. Your logo is the cornerstone that forms the foundation for your brand. It anchors your brand throughout all of your marketing applications.

A well-crafted logo communicates the spirit of your brand—linking your audience to the core of your company’s personality and values. Creating this emotional point of connection with your customers creates life-long consumers who are willing to pay more and buy more often. Emotional value is unlimited.

What first impression is your logo making?